We have just ushered in a new year and we have got to start it right. Whether or not you are into working for your career, love life, or business, you have got to be armed with the necessary knowledge and be prepared for the best and the worst this year.
Your business is an important investment and you should do everything to make it prosper. If you have had a bad 2012, then this is your chance to start anew, learn from your mistakes, and do better and earn more this time. If you have had a nice and fulfilling 2012, do not be too complacent as business and economic weather keep on changing.
If you want to succeed with your business this year, here are some tips that you need to consider.
- Grow. This has been the ultimate goal of all business owners this year and in the past years. However, not everyone has been successful with that. To grow, you need effort and planning. “Map out a plan for where you want your business to go in 2013 and how you plan to get there,” says Chris Hylen, Vice President and General Manager of Intuit Payment Solutions. This means that you have to have an action plan to guide you to the right path.
- Engage with your customers. Growth does not happen without your customers. Remember that they are the ones bringing in profit for you.“The best time to engage with your customers in not when you want them to buy – it’s when they are relaxed and not even thinking about the holidays. I find that when I develop a rapport with potential customers early in the year, they are more likely to buy when the time comes because they have an underlying relationship with you that is not based on a transactional sale,” says Pauline Lewis of Oovoo Designs. You need to treat your customers right, make them feel they can trust you, and put them as your foremost concern.
- Make use of technology. The internet is fast growing and this is a very good and cheap avenue for you to advertise. Make use of the social media platforms like Twitter, Pinterest, MySpace, and Facebook. These have been known to give brands and stores a wider customer reach.Also, use online accounting programs in your company to ensure accurate and reliable record-keeping and transactions. There are different brands available in the market today but Shoebooks is highly recommended. It has different packages and modules that can be customized to meet the specific and unique needs of your business.
- Be a leader to your own company. You, as the owner, need to know the ins and outs of your business. Though you need to hire employees and staff to do the different tasks, you have to be at the top of them. Being a leader does not mean doing everything single-handedly. It is about leading a group of people towards achieving one goal and that is business growth.
- Keep your key personnel satisfied and happy. What good will your company have if your employees are not satisfied? Chances are they will not be efficient and effective and your business may suffer. So give them what is due to them like a good wage, benefits, and rewards for successful projects.
Shoebooks, Australia’s most trusted provider of accounting software for small business, is ready to help you with your business. Visit www.shoebooks.com.au and be informed and be aware of the packages of Shoebooks.
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